In most local California jurisdictions, the largest share of stationary emissions will continue to come from the existing buildings. On the other hand, achieving zero net energy (ZNE) or zero net carbon (ZNC) for new developments can be cost prohibitive, particularly if incremental transportation emissions are included. A Residential Retrofit Offset Reverse Auction Program (Retrofit Program) aims to balance emission reductions from both new and existing buildings s to lower overall costs, encourage new construction that is more energy efficient, and incentivize a broader energy efficiency marketplace for retrofitting existing buildings.
The program would collect carbon offset mitigation fees from project developers who are unable to achieve a ZNE or ZNC standard with available technologies and measures. The County would then identify eligible low-income residential buildings to be targeted for energy efficiency and electrification retrofits. Contractors then would be invited to bid on how many buildings they could do for a set amount of money.
The approach proposed here is modeled on the Audubon Society’s and The Nature Conservacy’s BirdReturns Program.[1] That program contracts with rice growers in the Sacramento Valley to provide wetlands in the Pacific Flyway. It asks growers to offer a specified amount of acreage with given characteristics for a set price–that’s the “reverse” part of the auction.
A key impediment to further adoption of energy efficiency measures and appliances is that contractors do not have a strong incentive to “upsell” these measures and products to consumers. In general, contractors pass through most of the hardware costs with little markup; their profits are made on the installation and service labor. In addition, contractors are often asked by homeowners and landlords to provide the “cheapest” alternative measured in initial purchase costs without regard to energy savings or long-term expenditures.
The Retrofit Program is intended to change the decision point for contractors to encourage homeowners and landlords to implement upgrades that would create homes and buildings that are more energy efficient. Contractors would bid to install a certain number of measures and appliances that exceed State and local efficiency standards in exchange for payments from the Retrofit Program. The amount of GHG reductions associated with each type of measure and appliance would be predetermined based on a range of building types (e.g., single-family residential by floor-size category, number of floors, and year built). The contractors can use the funds to either provide incentives to consumers or retain those funds for their own internal use, including increased profits. Contractors may choose to provide more information to consumers on the benefits of improved energy efficiency as a means of increasing sales. Contractors would then be compensated from the Offset Program fund upon showing proof that the measures and appliances were installed. The jurisdiction’s building department would confirm the installation of these measures in the normal course of its permit review work.
Funds for the Retrofit Program would be collected as part of an ordinance for new building standards to achieve the no-net increase in GHG emissions. It also could be included as a mitigation measure for projects falling under the purview of the California Environmental Quality Act (CEQA.)
The Retrofit Program would be financed by mitigation payments made by building developers to achieve a no-net increase in GHG emissions. Buildings would be required to meet the lowest achievable GHG emission levels, but then would pay to mitigate any remainders, including for transportation, charged at the current State Cap and Trade Program auction price for an extended collection of annual allowances[2] that cover emissions for the expected life of the building (e.g., 40 years) (CARB 2024).
M.Cubed proposed this financing mechanism for Sonoma County in its climate action plan.
[1] See https://birdreturns.org/
[2] Referred to as a “strip” in the finance industry.






