An insightful discussion about the new type of consumers that utilities will be facing–consumers who now expect to have customized experiences for no added cost.

One potential diversion though: The Brookings Institute description of Millenials–socially conscious, distrust of big companies, more favorable to government regulation–was used to describe the Baby Boomers 50 years ago. The actual changes didn’t really pan out that way. How the marketplace evolves is still uncertain.