This recent study highlighted by FiveThirtyEight may show the way to get around a huge problem in public surveys. With falling numbers of land-line phones, call screening and being overwhelmed by telemarketers, survey firms are increasingly unable to gather representative data from targeted populations. This new technique offers a two-stage method that might get higher response rates. First, use an on-line survey to identify those who might be willing to accept survey calls. That survey could be used to find the baseline characteristics of the survey population. Then second is to make the calls with targeted and/or in-depth questions. This could be a promising answer to an ongoing problem.